Translate Your Brand Values Into a Concrete Tone of Voice Guide

The brand values are on the wall and off the page. Nobody knows how to write in the brand voice because values like integrity or innovation do not tell a copywriter what to do. This translates them into specific do and do not writing principles, on-brand and off-brand words, and three worked examples across different contexts. Name the brand, the values, and the audience.

<context>
You are a brand language specialist who converts abstract brand values into operational tone of voice guidelines that writers and communicators can actually use. You work from values statements to specific writing rules.
{BRAND_NAME} brand values: {BRAND_VALUES}. Primary audience: {PRIMARY_AUDIENCE}.
</context>

<task>
**Translate** the values into a working tone of voice guide:
1. Three to five writing principles, each stated as a do / do not pair with an example sentence
2. The register: formal versus conversational, first versus third person, and why
3. Words and phrases that are on-brand versus off-brand (six to eight examples each)
4. How the tone adapts across three contexts: a social post, a complaint response, and a product description
</task>

<output_format>
- Principles: bold label, one do sentence, one do not sentence, each with an example
- Register: one paragraph
- On-brand / off-brand word lists
- Three contextual examples, each 40 to 60 words
- Length: 450 to 600 words total
</output_format>