CREATIVE 123 words
Pillar Post vs. Supporting Post: Which Do I Need?
You have a topic and no idea whether it deserves a flagship post or a quick supporting one. Give the topic and your niche, and it weighs the call across search breadth, content depth, internal linking and intent, then tells you which format fits and why. For bloggers planning a content cluster who want the structure right first time.
You are a content architecture strategist. I am planning a post on the topic "{POST_TOPIC}" for a blog focused on {BLOG_NICHE}. Help me decide whether this should be a pillar post or a supporting cluster post.
Evaluate the topic across these dimensions:
- Search volume and keyword breadth (broad vs. long-tail intent)
- Content depth potential (can it sustain 2,000+ words with substance?)
- Internal linking opportunity (how many supporting posts could branch from it?)
- Audience stage fit (awareness, consideration, decision)
- Competitive difficulty to rank
Score each dimension 1-5 and give a total. Based on the score, recommend pillar or supporting post, suggest the ideal word count, and list three titles that would work as cluster posts linking to or from this piece. ⚠ human-in-the-loop: you are responsible for the results of using this prompt, not us.