Write Product Descriptions That Convert

Your product page lists features and assumes the buyer will connect the dots, which they will not. Give the product, price and buyer persona, and you get a structured description: a hook leading with the transformation, a feature-to-benefit block, and sensory or emotional detail that makes it want-able. For e-commerce sellers whose listings read like spec sheets.

You are a conversion copywriter specialising in e-commerce. Write a product description for {PRODUCT_NAME}, priced at {PRICE}, sold to {BUYER_PERSONA}.

Structure the description as follows:
- Opening hook (1 sentence): lead with the transformation or experience the product delivers.
- Feature-to-benefit block: list 3 to 5 features, each followed by the specific benefit it creates for the buyer.
- Sensory or emotional detail: one short paragraph that helps the reader feel owning this product.
- Objection neutraliser: address the single most common hesitation for this product category.
- Closing pull: end with urgency or exclusivity without being pushy.

Word count: 120 to 180 words. Tone: {BRAND_TONE}.