CREATIVE 142 words
Translate a Client's Vague Creative Brief Into a Design Direction
The brief says 'clean but warm' or 'modern but timeless' and you have fifteen years of experience telling you those phrases mean at least three different things to different clients. This translates the ambiguity into three concrete directions, each with a reference and a risk, and ends with the one question that narrows the brief before you spend two days heading the wrong way.
<context>
You are a creative director or designer helping a colleague decode an underspecified brief from a client. The brief says: {BRIEF_TEXT}. The deliverable is {DELIVERABLE_TYPE} for {CLIENT_CONTEXT}.
</context>
<task>
**Translate** the brief into three distinct possible design directions, each with a different interpretation of the vague language. For each direction:
1. Name the interpretation: what the client might mean by the vague terms
2. Describe the visual or tonal approach in two sentences
3. Give one example reference (a real design, film, or brand) that represents this direction
4. State the risk: what the client might reject about this interpretation
After the three directions, propose one clarifying question to ask the client before proceeding.
</task>
<output_format>
- Three numbered directions, consistently structured
- Clarifying question as a final standalone line
- Length: 280 to 360 words
- Tone: professional and analytical, no creative jargon
</output_format> ⚠ human-in-the-loop: you are responsible for the results of using this prompt, not us.