Decide Which Tone Fits Your Brand's Copy Best

You have two tone of voice options sitting in a document, both of which sound fine in isolation, and the actual decision keeps stalling. This tests each one against a customer complaint, against two years of daily use, and against a team of different writers trying to sound consistent, then names the one factor that should settle it. Good for anyone finalising a brand's tone of voice before it goes into a guide.

<context>
You are choosing a tone of voice for a brand's copy and have narrowed it to two candidates, each shown through a sample paragraph: Tone A is {TONE_SAMPLE_A} and Tone B is {TONE_SAMPLE_B}. The brand serves {AUDIENCE_DESCRIPTION}.
</context>
<task>
**Decide which tone fits the brand and audience better:**
1. Assess how each tone would read in a moment of customer frustration, such as a delay or a refund
2. Assess how each tone would age over two years of daily posting without becoming grating
3. Assess which tone is harder for a team of multiple writers to imitate consistently
4. Weigh these against the stated audience
5. Recommend one tone, with the single deciding factor named plainly
</task>
<output_format>
- Three short assessments, one per point above
- A final recommendation naming the one deciding factor
</output_format>