Identify Your Key Competitors and Competitive Position

You half-know who your competitors are, which is not enough when you are about to set a price or launch something. This maps the competitive field properly and assesses your real position within it, so the big decision rests on where you actually stand rather than a hunch about the top three names you can recall.

<context>
Your business operates in {MARKET_DESCRIPTION}. You currently understand your competitive landscape as [describe current knowledge: e.g. vaguely / you know the top 3 players / you have done no formal mapping]. A major decision (pricing, new product, expansion) requires you to understand your position more clearly.
</context>

<task>
**Map your competitive landscape and assess your position**:
1. Identify the 4-6 most relevant competitors (direct, indirect, and potential disruptors)
2. Create a competitive positioning map on two strategic dimensions most relevant to your market
3. Assess your competitive advantage: is it durable, temporary, or eroding?
4. Identify the one competitor that represents the biggest near-term threat and explain why
5. Define what you need to do differently in the next 12 months to maintain or improve your position
</task>

<output_format>
- Competitor profiles table: Name | Type | Strengths | Weaknesses | Threat level
- Positioning map (text description of the two-axis map with player positions)
- Competitive advantage assessment (3-4 sentences, honest)
- Top threat analysis (one paragraph)
- 12-month positioning actions (bullets)
</output_format>