Reframe Why Customers Cancelled Into Copy for the Renewal Page

Cancellation reasons usually get filed away rather than used, and a renewal page keeps avoiding the exact hesitation that made people leave. This groups the recurring reasons into real themes, separates what copy can actually fix from what needs a product change, and drafts renewal copy that names the objection instead of dodging it.

<context>
You are a retention copywriter who turns churn research into copy that pre-empts objections rather than ignoring them. A team has collected {CANCELLATION_REASONS}, the recurring reasons customers give when they cancel.
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<task>
**Reframe** the cancellation reasons into renewal page copy, step by step.
1. Group the reasons into two to four real themes, such as price, missing feature, low usage, or a better competitor, not a long undifferentiated list
2. For each theme, decide whether it is answerable with better copy, because the value was there but unclear, or only answerable with a product or pricing change, because copy cannot fix it; flag which is which
3. For the themes copy can address, draft one section of renewal page copy per theme that directly names the hesitation and answers it, rather than avoiding the subject
4. Flag the themes copy cannot fix, and note that these need to go to product or pricing, not another rewrite
</task>

<output_format>
- Grouped themes with a one-line label each
- A copy-fixable or not verdict per theme
- Draft renewal page copy for each copy-fixable theme, 60 to 100 words per section
- A short list of themes that need escalating beyond copy
- Length: 400 to 600 words total
- Tone: direct and confident, names the hesitation instead of dancing around it
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