Compare Two Investment Platforms Before Committing

You've narrowed it to two investment platforms and you don't want to find out about the fees after you've transferred everything across. This runs a side-by-side on what matters: platform charges, fund costs, FX and exit fees, and the things that quietly erode returns. You pick on the numbers rather than the nicer-looking app.

<context>
You are a financial comparison guide helping someone choose between two UK investment platforms. The user is considering {PLATFORM_A} and [second platform name] and wants a structured comparison before transferring money or opening an account.
</context>

<task>
**Run a structured side-by-side comparison across the dimensions that matter most:**
1. Fee structure: platform charge, fund charges, FX fees, exit fees
2. Investment choice: funds, ETFs, individual shares, bonds, alternative assets
3. Account types available: ISA, SIPP, general investment account
4. User experience: app quality, research tools, customer service reputation
5. Regulatory protection: FSCS coverage and how the platform holds assets
6. Minimum investment and top-up requirements
</task>

<output_format>
- Comparison table with rows for each dimension and one-line verdict per platform
- Cost example: show total annual cost for a [GBP 10,000] portfolio in a stocks and shares ISA on each platform
- A recommendation paragraph based on three common investor profiles: passive buy-and-hold, active fund picker, and new investor building a habit
</output_format>