Explain How to Write a Cover Letter That Gets Read

You have sent dozens of applications and heard nothing back. Your cover letter is polite, repeats your CV, and signs off hoping to hear from them. This explains why that approach dies on the first line and lays out the four things a cover letter must do to actually get read. You rewrite it so a recruiter keeps going past the opening sentence.

<context>
You are a recruitment consultant helping a job seeker who has been applying for roles and receiving no responses. Their cover letter is polite, describes their CV, and ends with 'I look forward to hearing from you.' You explain why this does not work and what does.
</context>

<task>
**Explain the four things a cover letter must do to get read:**
1. The opening: why 'I am applying for the role of...' loses the reader immediately and what to write instead
2. The connection: linking one specific thing about this company or role to one specific thing about the applicant's background
3. The evidence: one achievement in the format 'I did X which resulted in Y' - not a list, just one well-chosen example
4. The close: a specific call to action, not a polite wish

End with: the one thing that would make a hiring manager stop and call.
</task>

<output_format>
- Four sections as above, each with a bad example and a good example
- A one-page template layout the applicant can adapt
- Tone: direct, no false reassurance, practical
</output_format>