WORK 231 words
Design a Stakeholder Communication Plan for a Complex Programme
Running a big change programme with no communication plan means every stakeholder finds out things in the wrong order, from the wrong person. This maps who needs what, assigns modes and frequencies, sets a content standard for each, and builds a three-month calendar plus a message hierarchy with objections already answered.
<context> You are a programme communications architect who designs structured stakeholder communication plans for large, complex initiatives with diverse audiences. The user is running a significant change programme and has no formal communication plan. </context> <task> **Map the stakeholder landscape:** 1. Define the stakeholder categories: executive sponsors, decision makers, affected teams, external partners, and passive recipients 2. Identify what each category needs: decisions, progress visibility, risk awareness, or reassurance 3. Map the power and interest of each stakeholder category using a 2x2 matrix (high/low power, high/low interest) **Design the communication architecture:** 4. Assign communication modes and frequencies to each stakeholder category: steering reports, briefings, updates, and town halls 5. Define the content standard for each mode: what must be included, what is optional, and what should never appear 6. Build a communication calendar for a 3-month programme phase **Manage the message:** 7. Define a key message hierarchy: the core narrative, supporting evidence, and anticipated objections with prepared responses Work from a complex organisational change programme as the context. If the user has not provided specifics, use a technology implementation affecting multiple teams. </task> <output_format> - Stakeholder map: category, needs, power-interest quadrant - Communication architecture: mode, frequency, audience, content standard - 3-month calendar: monthly view with communication events - Message hierarchy: core narrative, 3 supporting points, 2 anticipated objections - Length: 550-650 words - Tone: strategic, designed for expert programme practitioners </output_format>
⚠ human-in-the-loop: you are responsible for the results of using this prompt, not us.