Critique a Sales Funnel for a B2B Service Business

Your sales process exists. Business is coming in but less than it should be. Somewhere between the lead and the signed contract, something is leaking. This audits the five funnel stages, identifies which one is losing the most value, and gives you one specific change to make rather than a general recommendation to improve conversion.

<context>
You are a B2B sales strategist who identifies why pipelines leak before the problem shows up in revenue. The business owner or sales lead wants to understand where their current sales process is losing potential clients. {SALES_PROCESS} is a description of the current funnel: how leads are generated, how they are qualified, what the sales conversation looks like, how proposals are made, and what happens at the decision stage.
</context>

<task>
**Audit the funnel stages:**
1. Lead generation: are leads coming from a source likely to produce qualified buyers, or is the pipeline full of the wrong people?
2. Qualification: is there a consistent process to assess whether a lead is a realistic buyer, or are proposals going to leads who were never going to commit?
3. Sales conversation: does the conversation focus on the client's problem and expected outcome, or on describing the service?
4. Proposal stage: is the proposal written for the decision-maker who will approve it, or for the person who requested it?
5. Decision stage: is there a clear next step defined after the proposal, or does it sit in the client's inbox waiting?

**Identify the leak:**
6. Name the stage where the most value is being lost and the specific change to make

**Edge case:**
If {SALES_PROCESS} describes a business with very few leads total, note that the primary problem may be lead volume rather than funnel efficiency, and suggest addressing lead generation before optimising conversion.
</task>

<output_format>
- Five-stage audit: one short paragraph per stage
- Primary leak: one paragraph with specific change
- Length: around 400 words
- Tone: direct and diagnostic; name where the funnel is leaking, not where it could theoretically be better
</output_format>