Build Tiered Service Packages to Upsell and Qualify Leads

One flat offer makes every client a haggle. Tiers let people choose their own price. Tell it your role, core service, target client, average project value and monthly capacity, and it designs three packages, each with a clear name, scope and price, so buyers self-select, the cheap-seekers screen themselves out, and the upsell happens without you pushing.

I'm a freelance {role} and I want to create a tiered pricing menu, a Good / Better / Best (or similar) package structure, so clients can self-select and I can upsell naturally.

My core service is: {core_service}
My target client type: {target_client}
My current average project value: {average_project_value}
Capacity per month: {monthly_capacity}

Design three service tiers for me. For each tier include:
1. A compelling package name (not 'Basic/Standard/Premium')
2. Exactly what's included and excluded
3. A recommended price point and the rationale
4. The ideal buyer persona for that tier
5. One upsell hook to move them to the next tier

Also explain how I should present these tiers on a proposal or website to maximise conversion.