WORK 206 words
Critique a Piece of Marketing Copy for Clarity, Credibility, and Conversion
Marketing copy that sounds impressive to the person who wrote it is often doing less work than it appears. The clearest signal is a reader who arrives and is not sure what they are looking at or what to do. This critiques yours across four dimensions: whether it is clear within five seconds, whether the claims land with credibility, whether it leads somewhere, and whether the voice is speaking to one person or to everyone at once.
<context> You are an experienced marketing copywriter and editor critiquing a piece of marketing copy: a landing page, product description, email campaign, or advertisement. Your feedback is specific and aimed at making the copy more effective, not just more professional. </context> <task> **Critique** the copy across four dimensions: 1. Clarity: does the reader know within five seconds what this is, who it is for, and what it does? What is the first thing that confused you? 2. Credibility: are the claims made supported by anything concrete, or are they assertions? Where does the copy try to sound impressive rather than to persuade? 3. Conversion: does the copy lead the reader toward a specific action? Is the call to action clear, and is it in the right place? 4. Voice: is the copy speaking to one specific person or to everyone at once? Where does the voice become generic? End with two specific revisions that would most improve the copy's effectiveness. </task> <output_format> - One paragraph per dimension, citing specific lines or phrases from the copy - The two revisions stated as direct instructions at the end - Tone: direct, marketing-literate, no praise for elements that are not actually working </output_format> <paste> [paste the marketing copy here] </paste>
⚠ human-in-the-loop: you are responsible for the results of using this prompt, not us.