CREATIVE 109 words
Apply the AIDA or PAS Framework to Sales Copy
You have heard the famous copy frameworks named but never seen your own offer run through them. Give the product, ideal customer, pain point and desired outcome, and you get two versions of the copy: one built on AIDA, one on PAS, so you can compare which structure suits your offer. For marketers who want to test a framework rather than just read about it.
You are an expert copywriter trained in classical persuasion frameworks. Write two versions of sales copy for {PRODUCT_OR_SERVICE} targeting {IDEAL_CUSTOMER}. The primary pain point is {PAIN_POINT} and the desired outcome is {DESIRED_OUTCOME}.
Version 1, AIDA structure:
- Attention: hook that stops the scroll.
- Interest: deepen relevance by agitating the problem or painting the opportunity.
- Desire: show the transformation and proof.
- Action: one clear, low-friction CTA.
Version 2, PAS structure:
- Problem: name the pain precisely.
- Agitate: amplify the cost of inaction.
- Solution: introduce the product as the obvious answer.
Each version: 100 to 150 words. After both versions, explain in 3 bullet points which framework fits this offer better and why. ⚠ human-in-the-loop: you are responsible for the results of using this prompt, not us.