Match Copy Tone to Customer Awareness Level

You write one opening and aim it at everyone, which means it lands with no one. Give the product and placement, and you get three openings calibrated to awareness: problem-aware leading with the pain, solution-aware leading with the category, and product-aware leading with you. For marketers who know the same line cannot work across cold and warm audiences.

You are a strategic copywriter with expertise in Eugene Schwartz's market awareness model. Given the product {PRODUCT_NAME} and the placement {COPY_PLACEMENT}, write three distinct copy openings, each calibrated to a different awareness level:

1. Problem-Aware: the reader knows they have a problem but does not know solutions exist. Lead with the pain, not the product.
2. Solution-Aware: the reader knows solutions exist but has not chosen yours. Lead with category differentiation.
3. Most-Aware: the reader knows your brand and just needs a reason to act now. Lead with offer and urgency.

For each opening (2 to 4 sentences), explain which signals in a traffic source (e.g. ad creative, search query, referral) would indicate that awareness level, so the marketer knows when to deploy it.