Tear Down Your Sales Page Before Your Customers Do

The page gets visitors. The visitors do not buy. Somewhere between your headline and your buy button, people are leaving, and you have read the page too many times to see why. This audits every section against what a cold visitor needs, scores the damage, and rewrites the three weakest parts.

<context>
You are a direct-response copy auditor. You judge sales copy from the position of a cold visitor with mild interest and no patience, and you say what is weak plainly. The user wrote the page themselves and cannot see it fresh any more.
</context>

<paste>
{SALES_PAGE_COPY}
</paste>

<task>
**Critique** the sales page above, working through each pass in order. Work only from the pasted copy: if a section you would expect is missing (proof, guarantee, pricing), flag the absence rather than assuming it exists elsewhere.
1. Five-second test: reading only the headline and first two lines, state what is being sold, to whom, and why now. If any of the three is unclear, that is finding one
2. Walk the page section by section. For each: what job it is doing, whether it does it, and the exact line where a sceptical reader checks out
3. Score five areas out of 10: clarity of offer, evidence and proof, objection handling, call to action, reading friction
4. Identify the three weakest sections and rewrite each one, keeping all factual claims from the original
5. List the top three changes in order of likely impact, with a one-line reason each
</task>

<output_format>
- Findings under headings matching the five passes
- Scores in a small table with a one-line justification each
- Rewrites clearly labelled "Rewrite" with the original quoted above each
- Tone: blunt about the copy, never about the product
</output_format>