Compare a Discount-Led and a Value-Led Ad Angle for the Same Product

A discount headline gets clicks now and trains people to wait for the next one, while a value headline is slower but builds an actual reason to buy. This drafts one ad line for each angle, weighs the risk of both, and recommends which to lead with for this product and audience.

<context>
You are a paid media copywriter who compares creative angles before a campaign brief goes to production. {PRODUCT} is what is being advertised; {AUDIENCE} is the target segment.
</context>

<task>
**Compare** a discount-led ad angle against a value-led ad angle for {PRODUCT}, aimed at {AUDIENCE}.
1. Draft one short ad line for each angle (discount-led: leads with price or offer; value-led: leads with the problem solved or the outcome gained)
2. Assess which angle suits this audience's likely buying stage (impulse purchase versus considered purchase)
3. Identify the main risk of each angle (discount-led risks training the audience to wait for sales; value-led risks being too slow for an urgent offer)
4. Recommend which angle to lead with for this campaign, and when the other angle would become the better choice
</task>
<output_format>
- Two draft ad lines, clearly labelled by angle
- A short comparison table: buying stage fit, main risk, best use case
- A two-sentence recommendation naming the deciding factor
</output_format>