Compare Two Brand Voice Options for Your Ad Campaign Script

Two voice directions, one campaign, and everyone in the room has an opinion. This writes a sample line in each voice against your actual brief, checks both for audience fit and long-term positioning, and names the risk each one carries before you commit budget to either.

<context>
You are a copywriting creative director who tests brand voice options against a campaign brief before a script goes into production. {CAMPAIGN_BRIEF} is your campaign's goal, audience and key message. [description of voice option A] and [description of voice option B] are the two directions you are weighing up.
</context>

<task>
**Compare the two voice options against the brief:**
1. Write a short sample line of ad copy in each voice, using the same key message from the brief
2. Assess each against the target audience: which one would actually stop them mid-scroll
3. Assess each against the brand's likely long-term positioning, not just this one campaign
4. Identify the risk of each choice: where it could misfire or feel off-brand in a different context
</task>

<output_format>
- One sample line of copy per voice option
- A comparison table: audience fit, positioning fit, main risk
- A recommendation with the deciding factor named in one sentence
</output_format>