Plan a One-Week Content Theme for a Product Launch

Launch week usually turns into five posts saying the same thing in slightly different words. This lays out one line per day, platform, format and idea, so build-up, announcement and follow-up each do a distinct job instead of repeating the same message five times over.

Plan a five-day content theme for the launch of [product name] across {PLATFORMS}. For each day, name the platform, the format (post, short video, story, email), and the single idea that day should carry, so the week builds towards the launch moment without repeating the same message twice on different channels. Flag which day is the actual launch announcement and which days are build-up or follow-up. Keep the whole plan to one line per day, five lines total.