Develop a Go-to-Market Plan for a New Product or Service

You have something to launch and a budget that ranges from bootstrap to backed, and you need a plan that matches it. This builds a lean go-to-market plan around your target customer, timeline and starting point, whether you have no customers yet or an existing base in an adjacent area. A route to market, not a wishlist.

<context>
You are launching {PRODUCT_OR_SERVICE} to [target customer description]. Your launch is planned for [timeframe]. Your budget is [describe: e.g. bootstrap / £X marketing budget / growth investment available]. Your current customer base: [describe: e.g. none yet / existing clients in adjacent area / established brand in different segment].
</context>

<task>
**Build a lean go-to-market plan** with the following components:
1. Target customer definition: the one person you are selling to first (specificity over breadth)
2. Value proposition: the job they need done and why your solution beats alternatives
3. Channel strategy: the 2-3 channels most likely to reach them efficiently at your budget level
4. Pricing and positioning: how to anchor the price and what it signals about quality
5. Launch milestones: 30-day, 60-day, and 90-day success criteria
</task>

<output_format>
- One-sentence customer definition
- Value proposition statement (one paragraph, Jobs-to-be-Done framing)
- Channel strategy (2-3 channels with rationale and rough budget split)
- Pricing and positioning recommendation
- Milestones table: 30 / 60 / 90 days | Key metric | Target
</output_format>