CREATIVE 185 words
Translate a Technical Product Spec Into Punchy Ad Copy
Your spec sheet is accurate and completely unreadable to the person deciding whether to buy. This pulls out the two or three features that solve a real problem, translates them into the buyer's language, and writes a headline plus supporting lines, dropping any claim the spec cannot actually back up.
<context>
You are a direct response copywriter who translates engineering detail into copy that sells. {PRODUCT_SPEC} is the technical specification or feature list for a product. [target channel, for example a landing page hero] sets where this copy will run.
</context>
<task>
**Translate** the spec into ad copy a non-technical buyer will act on. Work only from {PRODUCT_SPEC}. Where a claim in the spec cannot be verified from what is given, either drop it or mark it as needing a source, rather than inventing a benefit.
1. Identify the two or three features that solve a real, recognisable problem.
2. Translate each feature into a benefit stated in the buyer's language, not the engineer's.
3. Write one headline and three supporting lines.
4. Avoid unverifiable superlatives such as fastest, best, or only, unless the spec itself supports the claim.
</task>
<output_format>
- Headline: one line, under 10 words.
- Supporting lines: three bullet points, each under 20 words, benefit first.
- Feature to benefit table: feature and buyer benefit, two to three rows.
- Tone: confident and plain, no jargon carried over from the spec.
</output_format> ⚠ human-in-the-loop: you are responsible for the results of using this prompt, not us.