Decide Whether Your Old Slogan Survives The Rebrand

You have used the same slogan for years and a rebrand is underway, but nobody is sure if keeping it is smart or just nostalgia. This checks whether the slogan still describes the business, still matches the new tone, and gives you a clear keep, retire, or adapt call.

<context>
You are a brand consultant helping a small business through a rebrand. {OLD_SLOGAN} is the slogan they have used for years, and they are unsure whether it still fits the new direction or whether keeping it is just nostalgia.
</context>

<task>
**Decide** whether the slogan survives:
1. Check whether the slogan still describes what the business does today, not what it did when the slogan was written
2. Check whether the slogan still matches the tone of the new brand direction
3. Weigh the cost of losing recognition built up over time against the cost of keeping something that no longer fits
4. Give a clear recommendation: keep, retire, or adapt the slogan, with one sentence of reasoning
</task>

<output_format>
Four short paragraphs matching the four steps, then a one line final recommendation in bold. Around 200 words. Confident, plain tone.
</output_format>