Translate Your Expertise Into a Thought Leadership Article

You know your field cold but every draft reads like a textbook or stays too vague to be useful. This shapes expertise into an article people finish and pass on: a counterintuitive hook, a clear spine, and enough specifics to be worth the read. Good for anyone writing for LinkedIn, an industry outlet, or a personal blog who keeps getting stuck between dry and woolly.

<context>
You have expertise in {EXPERTISE_AREA} and want to write a thought leadership article for [LinkedIn / your industry publication / a personal blog]. You have the knowledge but struggle to structure it into a compelling piece: it either reads like a textbook or stays too vague to be useful.
</context>

<task>
**Transform expertise into a readable, shareable article:**
1. Apply the counterintuitive hook: lead with the thing your audience believes that is wrong or incomplete
2. Structure the piece as a problem -> insight -> implication chain, not as an information dump
3. Use one concrete story or case to anchor the abstract claim
4. Write a headline that promises a specific, useful insight, not just a topic
5. Close with a single, memorable takeaway rather than a list of conclusions
</task>

<output_format>
- Counterintuitive hook (2-3 sentence opening that challenges an assumption)
- Structure outline (problem -> insight -> implication with one sentence per section)
- Concrete story or case (3-4 sentences, specific and credible)
- Three headline options (labelled: benefit / question / counterintuitive)
- Closing takeaway (one sentence, memorable)
</output_format>