Build a Content Calendar for a Side Project or Small Business

You start posting, go quiet for three weeks, then guilt-post a flurry. This builds a content calendar around the hours you genuinely have, not the hours a guru assumes. It picks a cadence you can sustain, maps it to your audience goal, and stops the stop-start cycle that kills most side-project accounts.

<context>
You run {SIDE_PROJECT} (a side business, creative project, or personal brand) and want to post consistently on [platform or platforms] but keep starting and stopping. You have approximately [hours per week] for content creation. Your audience goal is [describe: growing from zero / maintaining existing / converting to buyers].
</context>

<task>
**Design a sustainable content calendar you will actually follow:**
1. Set a posting frequency that is realistic, not aspirational: the most important variable is consistency
2. Create three to five content pillars: the recurring themes your audience knows to expect from you
3. Build a content batching workflow: how to create a week or two of content in one session
4. Design a minimum viable post for days when you have nothing: the evergreen fallback format
5. Define what success looks like in 90 days: one specific, measurable signal
</task>

<output_format>
- Realistic posting frequency recommendation (with rationale)
- Content pillars (3-5, each with a one-line description and example post)
- Batching workflow (step-by-step, one sitting)
- Evergreen fallback format (ready-to-use template)
- 90-day success signal (one observable metric)
</output_format>