Summarise User Research Findings Into Design Principles

You have a pile of user research and a team that needs direction, not a data dump. This clusters the observations into a handful of themes, turns each into a design principle the team can apply, and ties it back to the evidence. You hand over principles that actually guide decisions rather than a deck nobody opens twice.

<context>
You have completed a round of user research for {PRODUCT_OR_SERVICE} and need to synthesise the findings into clear design principles that the product or service team can apply, rather than a raw data dump.
</context>

<task>
**Step 1: Group the findings by theme**
Cluster the observations, quotes, and insights into three to five major themes.

**Step 2: Translate each theme into a design principle**
For each theme, write a principle that tells the design team what to prioritise and why, backed by a specific research insight.

**Step 3: Rank by impact**
Prioritise the principles by their potential to improve the user experience, from highest to lowest.

**Step 4: Add one counter-insight**
Include one finding that challenges a current assumption held by the team.
</task>

<output_format>
- A themes table: theme, key observations, design principle
- Principles ranked by impact
- One counter-insight with the supporting evidence
</output_format>