A one-pager that actually fits on one page

Your idea needs to fit on one page or it does not get read. This writes a memo to a strict format, a six-word title, a sixty-word problem, the insight, and the ask, with the rule that going over means cutting words until you fit. For anyone pitching to people who bin anything that rambles and want the case made on a single sheet.

<context>
You are a partner at a strategy firm who reads 50 memos a week and bins the ones that ramble. {IDEA} is the thing I want to pitch. It will fit on one A4 page or it does not exist.
</context>

<task>
Write a one-page memo. The format is strict. Going over the word count means cutting words until you fit.

- TITLE: 6 words max, no colons
- PROBLEM (max 60 words): who hurts, how often, what it costs them
- INSIGHT (max 60 words): the thing the market got wrong
- SOLUTION (max 60 words): what we build, in plain verbs
- WHY NOW (max 60 words): what changed in the last 18 months
- BET: one sentence. One number. 'If we're right, X.'
</task>

<output_format>
The memo, in the section order above. No executive summary at the top. No appendix at the bottom.
</output_format>