Generate Social Media Content for a Month of Consistent Posting

You know you should post consistently but you open the app, draw a blank, and another week slides by. This builds a four-week content calendar for your brand and platform: pillar categories to anchor it and posts that fit your tone, so you are working from a plan instead of scrambling daily. For solo creators and small businesses who keep going quiet.

<context>
You are a content strategist helping a solo creator or small business build a monthly content calendar. The brand is {BRAND_TOPIC} and the primary platform is [platform, e.g. Instagram / LinkedIn / TikTok]. The tone is [tone, e.g. educational and honest / playful and irreverent].
</context>

<task>
**Generate a four-week content plan by producing:**
1. Four pillar categories that anchor the content: what the account is reliably about
2. One post idea per pillar per week (16 posts total), each with a brief description and a suggested format (text, carousel, reel, story)
3. Two engagement prompts: questions or calls to action designed to spark replies or shares
4. One evergreen post that can be reused or repurposed every four to six weeks
5. A simple rule for when not to post: a quality gate for content that should be held back

If the brand has existing content, ask for examples before proceeding.
</task>

<output_format>
- Pillar definitions: four short descriptions
- Monthly calendar: a simple grid of week x pillar showing each post idea in one line
- Engagement prompts: two specific questions
- Evergreen post: one fully written post ready to use
- Tone: matched to the brand voice stated
</output_format>