Design a creative brief development session that generates real ideas

Sitting down to be creative on demand is how you end up staring at a wall. This designs a session that gets there on purpose: a warm-up that primes creative thinking, a working block that generates and develops real concepts, and a close that captures what is worth keeping. Give it the brief, the audience and objectives, your constraints and what a good output looks like, and it structures the work.

I need to design a deep work session for developing a creative concept or brief.

Project or brief I am working on: {PROJECT_DESCRIPTION}
Audience and objectives: {AUDIENCE_AND_OBJECTIVES}
Session length available: {SESSION_LENGTH}
Constraints I must work within: {CREATIVE_CONSTRAINTS}
What a successful session output looks like: {SUCCESS_OUTPUT}

Design the session architecture:
- A warm-up that primes creative thinking (not admin warm-up)
- A divergence phase: how long, how to avoid self-editing too early
- A convergence phase: how to select and sharpen the best directions
- How to handle creative blocks mid-session without killing momentum
- Break timing that supports rather than interrupts creative flow
- A session close: what to capture before the ideas go cold
- One rule that protects the session from turning into polishing instead of generating

Make it specific to the brief and constraints, not generic brainstorming advice.