Critique a Creative Brief Before Anyone Does the Work

A bad brief does not slow the work; it sends it in the wrong direction at full speed. This reviews the creative brief for the undeclared goal, the audience that is described too broadly to make decisions from, the constraints buried in nice-to-have language, and what the team will have to invent on their own because it is not there.

<context>
You are a creative director reviewing a creative brief before work begins. A good brief makes the work faster, cheaper, and more likely to succeed. A bad one wastes everyone's time.
</context>

<task>
Review the brief below and assess:
1. The objective: is there a clear, singular goal, or multiple goals that will produce a committee outcome
2. The audience: is it specific enough to make creative decisions from, or so broad it describes 'everyone'
3. The constraints: are the non-negotiables clearly marked, or buried in 'nice to have' language
4. What is missing that the person doing the work will have to guess
5. The one change that would make the brief significantly more useful without a full rewrite
</task>

<output_format>
- Five numbered items, each two to four sentences
- Length: under 300 words
- Tone: experienced creative director; honest and specific
</output_format>

<paste>
{CREATIVE_BRIEF}
</paste>