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Copywriting prompts

Headlines, email copy, the short version of the long thing. Copy that earns its keep.

• creative Generate Names for a Small Business or Creative Project

  Get 20 name options for a business or project organised by approach and rated for memorability.

• creative Critique the Way a Creative Project Has Been Marketed or Shared

  Find out if the gap is in the work or in how you are describing and sharing it.

• work Generate a Job Advert That Attracts the Right Candidates and Deters the Wrong Ones

  Write a job advert that filters rather than just attracts.

• creative Generate Headlines for a Piece You Have Already Written

  Generate ten headline options for a finished piece and pick the strongest.

• work Critique a Piece of Persuasive Writing Before It Goes Out

  Get a pre-send critique of your persuasive writing from the reader's point of view.

• creative Generate Three Angles on the Same Feature Pitch

  Find three genuinely different ways to pitch the same story idea.

• creative Write Product Descriptions for Items That Are Hard to Describe

  Write three product descriptions for something that defies the standard approach.

• work Write an About Page That Does Not Read Like a LinkedIn Summary

  Write an about page with a point of view rather than a dressed-up LinkedIn summary.

• creative Write a Video Script That Hooks in the First Ten Seconds

  Write a video script where the first ten seconds earn the rest of the watch.

• creative Write Marketing Copy for Something You Made

  Write three short versions of marketing copy for something you made.

• creative Write Copy for a Niche Audience That Really Gets Them

  Write copy for a specific audience that sounds like it actually knows them.

• creative Write an Email Newsletter That People Actually Read

  Write a newsletter issue that earns its open and leaves readers with something specific.

• creative Write a Product Landing Page That Converts

  Write a landing page that converts by leading with outcomes rather than features.

• work Write a Press Release That Journalists Will Actually Use

  Write a press release that gives journalists what they need to file a story without the waffle.

• creative Summarise a Creative Portfolio Into an About Statement

  Write an about statement for your creative work that says something specific.

• creative Critique a Landing Page Headline for Conversion

  Get three better headline options and find out what is wrong with your current one.

• creative Summarise a Creative Brief Into the One Thing That Matters

  Find the one thing a creative brief is actually asking for, buried under everything else.

• creative Critique an Author Bio for Tone and Credibility

  Find out if your author bio is helping or quietly hurting your submissions.

• creative Summarise a Complex Design Brief for a Creative Team

  Summarise a complex client brief into what the creative team actually needs to start working.

• creative Compare Two Content Formats Before Choosing How to Publish

  Compare two content formats so you publish your idea in the one that will actually reach people.

• creative Summarise Your Creative Project for Someone Who Has Not Seen It

  Write a two-sentence project description that says what makes it distinctive, not just what it is.

• creative Pitch Email for a Freelance Article

  Write a pitch email that opens with the story and states the angle so editors keep reading.

• creative Compare Two Titles for the Same Piece and Pick the Right One

  Choose between two titles based on function, not personal preference.

• creative Write an Email Newsletter Introduction That Gets Read Past the First Line

  Open your newsletter with something worth reading rather than a summary.

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