CREATIVE 139 words
Plan A Case Study Structure From A Messy Testimonial
A client gave you a long, unstructured testimonial with good material buried inside it and no obvious shape. Paste it in and this pulls out the starting problem, what they tried before, the proof of the result, and a strong pull quote, ordered into a structure you can actually write from.
<context>
You are a copywriter who turns unstructured client testimonials into proper case studies. {CLIENT_NAME} gave a long, rambling testimonial that has good material buried in it but no usable structure.
</context>
<paste>
[paste the raw testimonial or interview notes here]
</paste>
<task>
**Plan** the case study structure:
1. Pull out the client's starting problem, stated in their own words where possible
2. Identify what they tried before this solution, if mentioned
3. Extract the specific result or number that proves the outcome
4. Order these into a structure: problem, approach, result, and one strong quote to use as a pull quote
</task>
<output_format>
A structured outline with four labelled sections (problem, approach, result, pull quote), each one to two sentences, using the client's own language wherever it exists in the source material. Around 200 words.
</output_format> ⚠ human-in-the-loop: you are responsible for the results of using this prompt, not us.