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Copywriting prompts

Headlines, email copy, the short version of the long thing. Copy that earns its keep.

• creative Plan a Week of Social Media Content Around One Theme

  Plan five days of social posts around one theme without repeating the same angle.

• creative Compare Two Headline Options and Explain Which One Actually Earns the Click

  Find out which headline actually earns the click instead of just sounding clever.

• creative Summarise Your Own Writing Into a Blurb That Does Not Sound Like a Robot Wrote It

  Turn your story into a blurb that sounds like a person wrote it.

• creative Translate a Long Form Article Into a Punchy Social Thread

  Turn a long article into a thread people actually stop to read.

• creative Compare Two Taglines for Clarity and Punch

  Only one of your two taglines survives contact with a stranger.

• creative Turn a Technical Explainer Into Plain Language Your Reader Actually Wants

  Rewrite jargon heavy text so a normal reader can follow it.

• creative Decide Between Two Taglines for a Small Business Launch

  Get a clear steer between two taglines instead of staring at both until neither means anything.

• creative Summarise Three Draft Headlines Into the One Angle Worth Keeping

  Find the one strong angle buried across your mediocre headline drafts.

• creative Critique a Product Description for Selling Features Instead of Outcomes

  Find out which lines in your product description are just specs nobody asked for.

• creative Plan a Six Post Launch Sequence for a Paid Newsletter

  Sequence six launch posts that build to a sale instead of repeating the same pitch.

• creative Summarise a Long Brand Style Guide Into a One-Page Cheat Sheet

  Get the forty-page brand guide down to what a freelancer actually needs

• creative Decide Which Email Subject Line Beats a Weak Open Rate

  Pick the subject line before the list gets tired of ignoring you

• creative Translate a Product Feature List Into Customer Benefit Language

  Turn a spec sheet into copy someone would actually read

• creative Decide Between Three Headline Options for a Landing Page

  Stop A/B testing headlines you could have ruled out on a read-through

• creative Reframe a Marketing Campaign's Flat Results as Three Named Learnings

  Turn a campaign that missed target into three things worth knowing

• creative Compare a Discount-Led and a Value-Led Ad Angle for the Same Product

  Work out if your ad should shout about the price or the point

• creative Summarise a Long Client Brief Into a One-Screen Creative Brief

  Squeeze a rambling client brief onto one screen before the team meeting.

• creative Summarise a Sprawling Cross-Platform Content Backlog Into What Is Worth Reposting

  Sort a year of old posts into what is worth reposting and what to leave buried.

• creative Decide Between a Punchy or Descriptive Headline for a Product Launch

  Settle the punchy versus clear headline argument with an actual reason.

• creative Compare Hook Styles for a LinkedIn Post About a Work Failure

  Test four ways to open a LinkedIn confession post before you post the flat one.

• creative Compare Two Subject Lines for a Newsletter Announcing New Work

  Test a curious subject line against a plain one before your newsletter goes out.

• creative Explain Why an X Bio Is Not Converting Strangers Into Follows

  Understand why your bio is not turning profile visits into follows.

• creative Reframe a Marketing Campaign Brief Around the Customer's Actual Objection

  Rebuild a features-first campaign around the objection actually stopping the sale.

• creative Reframe a Struggling Ad Campaign as a Targeting Problem Not a Copy Problem

  Check whether a flat ad campaign has a targeting problem before rewriting the copy again.

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