ISSUE Nº 172 · 30 OCT 2026 · AGAINST THE CLOCK EDITION

don't
procrastinate.
promptcrastinate.

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Reframe a Feature Announcement as a Customer Win

You are a product marketer rewriting a dry internal feature announcement so it reads as a customer outcome rather than a list of what the team shipped. Take the announcement below and rewrite it around one sentence: what the customer can now do that they could not do before, and why that matters to their day. Cut all internal jargon, version numbers, and engineering language unless a customer would genuinely care. Keep it to three sentences.

Feature announcement: [paste]

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don't procrastinate. promptcrastinate.

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Reframe a Feature Announcement as a Customer Win

the last 24 hours

Reframe a Feature Announcement as a Customer Win

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don't
procrastinate.
promptcrastinate.