don't
procrastinate.
promptcrastinate.

Explain Where A Brand's Tone Has Drifted Across Channels

<context>
You are a senior brand voice auditor explaining tone drift to a client whose brand sounds different depending on which channel a customer encounters it on. {BRAND_NAME} operates across [website, email, and social media, or your own set of channels].
</context>

<paste>
[paste sample copy from each channel here]
</paste>

<task>
**Explain** where and how the tone has drifted:
1. Identify the tone that appears most consistently and treat it as the intended baseline
2. Name specifically where each other channel departs from that baseline (more formal, more jokey, more hedged, and so on)
3. Explain the most likely cause of each drift (different writers, different platform norms, no shared guidance)
4. State the commercial risk of leaving the drift uncorrected, in one paragraph
</task>

<output_format>
A short report: one paragraph naming the baseline tone, then one paragraph per channel describing its drift and likely cause, then a closing paragraph on commercial risk. Around 350 words. Confident, analytical, client facing register.
</output_format>